Responding to Brand Abuse
Effective strategies when brand abuse is discovered.
Prioritization
Not all brand abuse requires the same urgency. Prioritize by customer impact:
- Critical – Active phishing or fraud targeting customers
- High – Fake sites taking money or credentials
- Medium – Brand impersonation without direct fraud
- Low – Trademark misuse, parked domains
Response Options
Abuse Reports
Most effective for clear violations. Submit to hosting provider, registrar, and platform.
DMCA Takedown
For content copying. Submit to host and search engine.
Trademark Complaint
For brand name/logo misuse. Most platforms have trademark processes.
Legal Action
Reserved for persistent or severe cases. Involves legal costs and time.
Documentation
Always document before requesting takedown: timestamps, screenshots, URLs, evidence chain.
Get Help
Our takedown service handles the entire process.