Counterfeit Store Takedowns
A global retailer's journey to eliminating fake stores selling counterfeit products.
The Challenge
A premium fashion brand discovered dozens of fake online stores selling counterfeit versions of their products. These sites used stolen product images, offered unrealistic discounts, and were driving away legitimate customers.
The Impact
- Revenue loss from diverted sales
- Customer complaints about "poor quality" products
- Brand perception damage
- Support costs from deceived customers
The Solution
NetzReporter implemented comprehensive counterfeit detection and takedown:
- Detection – Web scanning for product images and brand terms
- Investigation – Documenting fraud patterns and infrastructure
- Takedown – Trademark-based removal requests
- Monitoring – Continuous surveillance for new fake stores
Results
- 150+ counterfeit stores taken down in first month
- 85% faster takedown times vs. previous approach
- Near-zero customer complaints about counterfeits
- Ongoing protection against new threats
About these figures: this case study describes work for a client we cannot name under our confidentiality terms, so the results above cannot be independently verified by you. They reflect what was measured during that engagement and are not a promise of the same outcome — takedown speed depends on the registrars, hosts and registries involved, which no provider controls. We are happy to walk through our methodology, and to arrange a reference call where a client has agreed to it.
Learn More
See how our fake website detection can protect your brand.